10 June 2009

Video: Google Squared - Your Search Results in Spreadsheet Form

09 06 2009 - At Google’s Searchology event in May, Google announced the impending arrival of Google Squared, a Labs project that would return search results in spreadsheet form.

Today it appears as though Google Squared has been released out into the wild. Now your search results can take a completely different form, so you can remove content, add suggested columns of your own, and even save your squares for future access.

Since Google Squared is just your search results in column and row form, you’re best off making queries on groups of things. So, you can search for television shows and get back a list of shows, accompanying images, descriptions, language, and run time in a format that’s much easier to consume than typical search results. You can add additional columns and Google will try to help you fill in the blanks.


The cool thing about Google Squared is that columns are dynamic, so they mesh with the content displayed in the squared results. Cell content is also customizable, so clicking on a cell will let you search for other possible values and display a confidence level (eg. low confidence). We’re also big fans of the fact that you can save your Squares, a small but important feature that could turn this into a quick and powerful utility for research.


If you stump the square, you can manually enter a few of the items you want to see compared, and Google will automatically work to find similar entities and build out a comprehensive square.

Based on our initial use, we see Google Squared being a potentially huge time saver for professionals and consumers who need to do quick comparisons. It’s incredibly useful if you know what you’re looking for, ie. photo sharing sites, and are hoping to see side-by-side comparisons.

Though we wouldn’t say that Google Squared is revolutionary, or able to compete with these 5 things Wolfram Alpha does better than Google, we do think that it’s an interesting departure from the status quo of standard list search results. Plus, with the recent release of Bing, it’s important that Google continue to innovate and experiment to maintain their dominance in search.

[via Google Blogoscoped] and

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